Be Consistent, is key for this SEO competition
Probably the most important aspect of website design. Consistency refers to all pages having a common general structure. And this affects the ease of navigation, as well as colors, fonts, styles, and registers. It says a lot about the image of a company.
Good design and SEO best practices are the first steps toward consistency to win this Search Engine Optimization challenge. Careful work is necessary from the beginning as you go through the SEO Contest Uwelcome2019.
Ease of navigation of your website
Navigation, search engine optimization and user experience are key. The menu structure and content categorization should ensure that the steps towards conversion are few and simple.
Ideally, this process should never be more than three steps.
Put yourself in the user’s shoes and detect any points that might confuse him or cause him to abandon the process. This will help you to keep the link juice in any website or in this SEO Contest Uwelcome 2019.
Color visited links
Something as simple as highlighting the links that the user has already visited is a good example of how to facilitate navigation. The clarity of a web page depends on the user knowing exactly where it is. What they are looking for, and above all, where they have not found it.
Unnecessary repetition is annoying.
Another important issue is to distinguish between internal and external links. The best way is to make external links open in new tabs so that the user is not invited to leave the page they were initially visiting.
Visual and SEO hierarchy should be equal
When a user lands on a website he is looking for something concrete and that he finds it will depend on the visual presentation of the page. It is recommended that there is not too much text, time is valuable. Information arrives much more clearly when it is concise, well organized and has visual support.
Adapting to the cultural patterns of reading (in our context, from left to right and from top to bottom) will also make it easier to get there directly. The text structure in F or Z are, in this sense, the ones that work best.
Alternatively, the grid allows a simple organization of the content so that the scrolling is only vertical.
Content is mention in every SEO Challenge in 2019
The Internet greats have repeatedly declared the progressive importance they will give to the quality of the content of the pages. Both Google and Facebook are more rigorously analyzing the relevance of the content with respect to its quality and the correctness of its presentation. If we think that 95% of the information on the Internet is in written format, the revision of the texts and the language used is necessary.
If your page includes subscription pop-ups, also prevent them from appearing too quickly or interrupting the user’s experience.
Beware also of advertising, if you have it, it can saturate the page with things that do not interest the user.
Detect errors on your page. All of them, including broken links.
As noted above, page errors can confuse users, make it difficult for them to get to the content they’re interested in, or directly cause them to leave.
Having the page adapted to mobile devices, having no broken or expired links, no writing errors and multimedia content loading correctly seem like obvious issues, but they are frequent problems.
Loading time is also decisive when it comes to making the user stay and commit to the page and its content. If the loading time is more than 3 seconds, the probability of abandonment increases by 32%. Google word.
The more options you have, the longer it takes to make decisions. For this reason, it is important to limit the alternatives for each page and, above all, for each step of the conversion process. Offering clear, simple and direct options has a positive effect on the user. It narrows the path to what you’re looking for on a page.
When content is offered vertically, it increases the time the user spends on the page, and also increases the depth of scrolling. It’s simple, because the more interest the content arouses, the lower the user will get.
Remember that depth of scrolling is also a metric used to measure the user’s commitment and interest in the content of a page. Also, if the information is complete, it increases the probability of conversion.
Let the buttons say what they do
Few things are as frustrating as an unrealistic expectation. It is not difficult to find pages with confusing elements. Buttons and links that are not or, even worse, that do not do what the user expects. The immediate effect is the loss of the user’s confidence and his probable exit from the page.
Again, the clearer the user’s interaction with the website and with the conversion process, the more successful the page and brand will be.
Have a responsive site, the best for this competition Uwelcome2019
The evolution of the mobile market is indisputable, and we are already navigating more from mobile devices than from computers.
That’s why we can’t stop insisting that web pages are adapted and responsive to facilitate navigation. Google Analytics, like so many other tools, provides data on the devices from which the page is accessed. With them, you will be able to cover a wider range of users.
Keep in mind that the position of items on different devices can cause conversion or abandonment to vary.